Inspired by the cute and kawaii designs Korean and Japanese skin care products implement, I wanted to create products that implemented my illustrations.
The target market is women in their early 20s.
Skincare is important but many people don't have the time for a complicated routine. I settled on making an easy 3 step set of skincare featuring a facewash/cleanser, a serum and moisturising cream.
I opted for rounded fluid shapes to make the product feel less clinical and more feminine. The colour palette was selected for a romantic and girly tone.
Connecting the images to fruits gives the consumer an idea of what the product inside is like, and also adds an element of fun.
(below) Artwork without filter
To give a better idea of what the final products could look like, I have applied the designs to mockups (below).
